The same trend has been observed in other Meta-owned apps Facebook and WhatsApp. These data suggest that Android smartphone users are more addicted to Instagram than iPhone/iPad users.
India is once again leading here with the largest market share of 79.5% in Q4 2022. With over 116 million unique installs in Q4 2022, Instagram also dominated Google Play downloads in Asia. It’s worth noting that a whopping 90.6% of all Instagram downloads in Asia region came from the Google Play store. India alone accounted for 74.3% of all downloads in the region, followed by Indonesia with just an 8% share during the quarter. The number of Instagram app downloads from Asia reached 128 million in Q4 2022. Interestingly, Instagram has also become the top mobile app in Asia region in terms of unique downloads across both the App Store and Google Play. Out of the total 200 million Instagram downloads across both app stores, a whopping 167 million downloads came alone from the Google Play store. This Meta-owned photo and video-sharing app continued to be ranked among the top three apps for the past seven quarters since Q2 2021. Instagram emerged as the world’s most downloaded social media app in Q4 2022. Five of the top ten apps in Q4 2022 were from Meta, including Instagram, Facebook, WhatsApp, Messenger, and WhatsApp Business. ( NASDAQ: META) emerged as the world’s largest mobile app publisher in 2022, with nearly 2.6 billion downloads. As a result, the social media industry continues to be fiercely competitive. Companies like Meta and ByteDance are leaving no stone unturned to add interesting features in their respective apps in order to boost downloads and improve engagement time to increase consumer spending. Social apps have become an integral part of our daily lives. include PictureThis, which tells you the name of a plant when you take a picture of it, and Poparazzi, a social app that is explicitly anti-selfie.Instagram tops the list of most downloads apps worldwide Relatively new apps with significant growth in the U.S. “Looking at the U.S.'s top breakout apps (those with the most dramatic growth over the previous quarter), it's notable how none has any direct relationship to COVID immunization or contact tracing.” They focus on information, immunisation and contact tracing,” App Annie says. “The leading breakout apps in the EMEA countries are dominated by those directly related to the pandemic. versus other countries around the world - especially Europe.
Interestingly, there’s a major difference between the top breakout growth apps in the U.S. Top countries by daily hours spent in apps: And it continues to be up more than 40% in countries like Russia and Turkey compared to 2019 levels. Our average daily time spent in apps is still massive.
App AnnieĪll that extra time we added to our mobile usage during lockdown has basically become a habit even halfway through 2021.
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